There is only one day left for businesses to nominate for Professional Jeweller‘s popular Collections of the Year for 2021.

This eighth edition of the magazine’s Collections of the Year celebrates the best jewellery ranges launched in 2021 across 10 exciting categories, with nominations open for one week only.

After what has been a year of adversity for the retail sector, the Collections of the Year will celebrate the best-selling lines launched in the UK over the past 12 months.


The project takes into account the opinions of knowledgeable jewellery retail buyers, brand managers and key figures from the UK jewellery industry, rather than the end consumer, providing a clear guide of the most inspiring and commercial pieces of 2021.

Deciding the finalists and overall winner across 10 categories is a two-part process which allows the entire trade to get involved. The first part of the process is to invite all industry professionals to have their say on which collections should be recognised across the following 10 categories:

– Fashion Jewellery

– Fine Jewellery

– Bridal Jewellery

– Silver Jewellery

– Men’s Jewellery

– Pearl Jewellery

– Personalised Jewellery

– Designer-Makers

– Emerging Brands

– Ethical Jewellery

This process is open to all members of the industry, with retailers encouraged to highlight their bestselling collections of 2021 by nominating a range for each of the 10 categories applicable to their business.

Similarly, brands and designer-makers will be able to nominate their own collections and those launched by their peers.


To nominate, simply fill out the form below, and don’t forget to email images to

[ninja_form id=4]

Alternatively you can email copy and images to with the subject line ‘COTY 2021’.

Clearly state the name of the collection you are putting forward and the category you believe it falls into, as well as evidence as to why this should be considered as a Collection of the Year, and a high-res image of the range.

In each category, Professional Jeweller seeks to showcase cohesive collections that span a variety of pieces, including rings, earrings, necklaces, pendants and bracelets.

The deadline for entries is Friday, October 22 2021, giving all interested parties time to send their nominations to the team.

Collections that launched prior to January 1 2021 will not be considered.

After the deadline the Professional Jeweller team will consider the results, and then posts the finalists online in November. The industry will then be asked to vote for the overall winners in a private survey.

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