OOZOO signs up John Lewis

Dutch fashion watch brand scores coup with major UK retailer.

Fashion watch brand OOZOO has signed a potentially lucrative deal with department store chain John Lewis.

The Dutch watch brand will now be stocked by John Lewis after a deal was struck at Spring Fair International in Birmingham this week.

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OOZOO launched in the UK 18 months ago. Already popular in Europe, the brand is trying to get into the UK market and the deal with John Lewis will no doubt raise the brand’s profile.

OOZOO UK boss Stuart Baxandell said: “We are trying to build up to those levels [as seen in mainland Europe] in the UK. Over there, the watches are like Gap jeans – they are cool even though they are cheap.”

The fashion watches are made in a wide variety of designs ranging from brightly coloured silicone watches to divers watch-style pieces. The cheapest watch in the range has an RRP of £50 and prices go up to £130.



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