Andrew Morton, group managing director, WB the Creative Jewellery Group.

WB the Creative Jewellery Group managing director, Andrew Morton, shares his view on the sale to Heimerle + Meule Group.

Morton writes…

I am pleased to announce that WB The Creative Jewellery Group, which has recently celebrated its 70th anniversary, has been sold to the Heimerle + Meule Group, in a mutually beneficial acquisition, effective from Friday 19 January 2018. The major benefit for WB The Creative Jewellery Group is the support that the Heimerle + Meule Group will provide.


The Heimerle + Meule Group, one of Europe’s largest precious metal suppliers, was founded in 1845 and has a very established position within the industry. We will continue to operate as an independent entity and join a number of other companies operating across the UK and Europe, including Cookson Precious Metals Limited.

Retention of independence was a key consideration for previous owners Vivian and Patrick Fuller, whilst considering the best possible options for the future growth of WB The Creative Jewellery Group. Following more than forty years dedicated and inspired leadership and development, I am sure you will join me in wishing them the very best as they retire from full-time jewellery manufacturing and management.

I would also like to take this opportunity to confirm that there will be no changes to the way that we operate. We will enjoy a high degree of independence as part of the Heimerle + Meule Group which means that in many ways nothing will change for our key stakeholders.

The acquisition includes all companies within WB The Creative Jewellery Group:

WESTON BEAMOR: Established 1947. Casting, Bespoke CAD Design, Rapid Prototyping.
DOMINO: Established 1983. Casting, Semi-finished and Fully-Finished Fine Jewellery
(Platinum, 18ct White/Yellow/Rose Gold)
GECKO: Established 1992. On-trend wholesale fashion jewellery collections (Gold, Silver)

Our Group has been at the forefront of UK jewellery manufacturing excellence, design innovation and award-winning service, and these values will remain at the heart of our operations.  Our customers can be assured that it will be business as usual and they will benefit from the same customer service and class leading support that they always have.

I will continue to lead the WB Creative Jewellery Group, alongside my senior management team, with the added benefit, backing and security of the Heimerle + Meule Group. I look forward to continuing to work with you, as we embark upon a new and exciting phase for our business and for the trade.