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OPINION: Why one brand opts for collaboration over celebrity endorsement

Mantra Jewellery founder, Jo Stroud, reveals why the brand has decided to collaborate with well-known figures, rather than opt for celebrity endorsements…. In August, Professional Jeweller reported on the dangers of working with the ‘wrong’ celebrity, when choosing someone to wear, advertise or endorse your products. At Mantra, we have taken a different approach. Rather

GUEST COLUMN: Supporting millennial demand across the Forevermark network

Words by Forevermark chief operating officer, Nancy Liu Millennials represent the largest consumer market for diamond jewellery globally, spending more than US$25 billion on diamond jewellery in 2015 in the four largest consumer markets of the US, China, India and Japan. Most importantly, while millennials already express very strong demand for diamond jewellery and acquire

OPINION: De Beers CEO highlights subtle shifts in the consumer landscape

In De Beers’ 2018 Diamond Insight Report, Bruce Cleaver reflects on what has changed since the annual report launched five years ago, and what’s needed for the diamond industry to keep on sparkling… Diamonds have been the ultimate representation of life’s most meaningful demonstrations of love and commitment for generations. However, with younger consumer groups

OPINION: It’s time to commit to age diversity

Guest column by Gary Ingram, chief executive officer, TheDiamondStore.co.uk I began this series of opinion articles in May with a conversation about age, so it feels appropriate to end the run on the same topic this month. The average age for retirement now in the UK is between 66–70. UK Commission for Employment and Skills (UKCES)

What does it take to be a responsible jeweller?

Words by By Juliane Kippenberg, associate director, and Komala Ramachandra, senior researcher, at Human Rights Watch. This week, hundreds of jewellers from around the world attended International Jewellery London. Last year, it drew about 9,000 industry representatives from 71 countries, discussing everything from jewellery design and manufacturing to marketing. This year, jewellery free of human rights

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