Retail articles


EXCLUSIVE FIRST LOOK: Inside Swarovski’s new ‘immersive’ Oxford Street store

Swarovski has opened the doors to its newly-designed Oxford Street store with several new features created to heighten the customer experience and bring its crystal offering to life. The store, which is minutes away from Oxford Circus, has been designed with the customer at the forefront and showcases what the brand describes as a “unique

OPINION: It’s time to commit to age diversity

Guest column by Gary Ingram, chief executive officer, I began this series of opinion articles in May with a conversation about age, so it feels appropriate to end the run on the same topic this month. The average age for retirement now in the UK is between 66–70. UK Commission for Employment and Skills (UKCES)

TOP TIPS: How to market a jewellery brand to today’s hybrid consumer

Diana Sherling, founder, Lily Flo Jewellery, shares her thoughts on the art of marketing to today’s hybrid consumer… What is the hybrid consumer? Over the years the customer has dramatically changed. Technology has given the customer access to information to inform and inspire themselves with brands that they often have never heard of. Yet, for

Editor’s View: “All the winners and finalists deserved public recognition for their achievements over the last 12 months”

Organising an awards ceremony can only be compared to planning a wedding – it takes months of preparation, and then it’s over with a flash, but the memories still remain. On Monday night we presented the second annual Professional Jeweller Awards at the Bloomsbury Ballroom in London, and it was a truly special evening. Over

House of Fraser will be transformed into the ‘Harrods of the high street’ says new owner

Sports Direct’s controversial owner Mike Ashley promised to turn House of Fraser into the “Harrods of the high street”, after his group announced the acquisition of the ailing department store chain for £90m on Friday. Sports Direct International plc made a statement to the London Stock Exchange last week that it has bought all of

OPINION: The most creative storytellers own the online jewellery retail world

Guest column by Gary Ingram, chief executive officer, Storytelling is an ancient art. Great stories captivate our attention, make us feel strong emotions and can motivate us to take action. We only need to look at the current political landscape to see how powerful stories are, and how, when told right, they can shape opinions,