Connoisseurs’ new innovations in jewellery care provides jewellers an opportunity to increase store footfall and turnover, improve service levels as well as practical appropriate and affordable branding possibilities.

By educating consumers to visit them for all thing’s jewellery related, including how to care and maintain their jewellery at-home, jewellers are able to increase their store footfall.

At this time consumers should be educated to use a specialised and safe product designed to do the job.


Shoddy and inaccurate DIY advice for cleaning jewellery and watches is very common.

Using the wrong kind of cleaner on delicate items like pearls, enamelled jewellery and costume jewellery can damage them.

Trying to get tarnish off gold or silver by dipping it in a warm bath with soapy water will not be successful and only waste 30 minutes.

Some jewellery, like pearls, requires one kind of cleaner, while gold and diamonds require another, and silver a different one altogether.

DIY methods often produce a ‘cleaned’ perception, which are not thorough or effective.

For example, Fairy Liquid isn’t specialised, it only leaves a film on jewellery which makes it look sparkly but has not cleaned the jewellery thoroughly.

Consumers need to be educated that there is a better way.

Connoisseurs Jewellery cleaners are safe, economical, and very effective which has made jewellery cleaning effortless.

Connoisseurs specialised products effectively clean, polish and protect jewellery in a matter of seconds.

Cleaning precious items doesn’t have to be a time-consuming ordeal for either jewellers or consumers.

Caring for jewellery is not a matter only of cleanliness, but safety for the jewellery itself.

Products in Connoisseurs’ portfolio are designed to deep clean, polish and provide protection for jewellery by way of an anti-tarnish shield”

Cleaning jewellery – like cleaning your teeth, your skin, anything that’s valuable – is not an activity for home remedies. Professionals are needed, or the cleaner used by professionals.

Using an effective, specialised jewellery cleaner will also offer protection for jewellery as trapped dirt will cause wear on the settings, thereby loosening set stones. Uncleaned jewellery will also tarnish and oxidise over time.

Cleaning, polishing and protecting are all vital steps to be achieved as part of a cleaning regime.

Products in Connoisseurs’ portfolio are designed to deep clean, polish and provide protection for jewellery by way of an anti-tarnish shield.

The prime core reason for cleaning jewellery is so that it looks beautiful when being worn.

Additional features which are important to consumers have also been incorporated in the Connoisseurs range including compact products, biodegradable and non-toxic materials being used as well as ease of use.

It is only with the use of the correct products that the jewellery regains its original lustre and sparkle. This information is most professionally given in store directly to the consumer.

For all these reasons it is evident that there is enormous potential for retailers to regularly sell these specialised products.

Traditionally, there has been resistance from the jewellery trade to promote after-care products at the time of the sale of jewellery and watches in the way that other segments of the retail market do.

Compared to other luxury good sectors there is a marked difference, as it is expected that you will be offered a specialised after care product at the time of purchase.

However, due to the fact that Goodman Bros has elevated the Connoisseurs offering to meet the jewellery trade’s requirements many retailers have jumped on this opportunity.

Almost all who have done so have been thrilled and surprised with the level of success and profitability they have achieved.

This extends to the online business where Connoisseurs offers many “add to basket”, and “add on sales” solutions which many customers find work extremely effectively leading to many extra sales.

Cleaning might not often be at the forefront of retailers’ minds when engaging with customers, but there is nevertheless a golden opportunity to profit through embracing the category with a specialist partner like Connoisseurs.

Often the products work best in tandem which makes multiple article sales very easy. All these incremental “add–on” sales bolster the bottom line.

Many individual stores regularly sell between 100 and 300 products of Connoisseurs per month, generating between £800 and £2,500 turnover.

Once the culture within the store to offer these lines is entrenched, the sales automatically continuously occur.

Uncleaned jewellery will also tarnish and oxidise over time”

Goodman Bros have developed a wide array of assets in order to assist the retailer to achieve these sales.

These include training programmes, catalogues, gift parcels, promotional articles and systems, demonstration goods to mention just a few of them.

The huge appeal and success of the Connoisseurs brand in the UK is due to co-branding opportunities which exist for all the items in the range.

This means that consumers will be reminded of the stores name every time they use the products. Goodman Bros have great experience in creating branding that perfectly matches the image of the individual store.

Personalised branding offers are available from extremely low minimum quantities at affordable prices. These products can be sold, used for promotion, gifts, in lieu of discounts or in many other ways.

As these products work so well and the packaging is so good it is the perfect brand to be associated with.