Over half of the National Association of Jewellers’ retail members plan to open with skeleton staff once restrictions are eased.

The NAJ’s most recent members survey reveals that once lockdown is lifted, 54% of retailers plan to open with skeleton staff, 21% of retailers are planning to open back to full capacity and 12% are waiting to see what happens.

The news comes as the NAJ has launched a preliminary guide for jewellery retailers planning to re-open stores once lockdown measures are lifted.


The guidance, which is presented as ‘non-exhaustive’, is the first of a number of versions the trade body will be making over the coming weeks. Broken down into four key areas of start safe, store safe, task safe and home safe, the Association stipulates that the “safety and wellbeing of all staff and customers is number one priority, and therefore it is important that virus control restrictions continue to limit transmission”.

Much of the guidance has been developed from ‘essential’ retailers and the BRC’s advice launched last week.

READ HERE: What will jewellery stores look like after lockdown?

However, the NAJ guidelines include industry-specific advice on topics such as cleaning jewellery, trying on jewellery and security.

Speaking about the guidance, NAJ chair, Harriet Kelsall, says: “This preliminary guidance aims to help NAJ members and supporters with a list of things to think about when deciding how to go along with government advice as well as considerations for the reopening of their jewellery stores. This is an agile document and so we will keep changing it as more information and ideas come along.”

The NAJ will be updating the document over the next fortnight following feedback from members and government updates.

Download the guide here.