O.W.L watches will officially launch its new collection at J&WB.

Emerging watch brand O.W.L will officially launch its Glastonbury range of jewellery at Jewellery & Watch Birmingham to complement its extensive ranges.

The adjustable cord bracelets feature a metal tag inscribed with the brand’s logo. They will sit alongside the Howard Friendship range, which features five wraparound leather bracelets in pink, tan, jade, black and leopard print. 


O.W.L owner Annette Allen commented; “We asked a number of our retailers for some feedback on colours and style choices during the autumn and this has had a real effect on our designs for SS15.

"We have increased the styles available in these larger size as well as refining continuing best sellers and adding fresh colour ways for SS15. We feel the range has become larger with increased diversity but has maintained the O.W.L brand handwriting. "

Allen continues: "We see O.W.L Jewellery as layering with your watch, something we know is still on trend. We have a selection of leather and stainless steel friendship bracelets which we hope will bring additional add-on sales to the core product purchase and increase our brand offering."

In 2014, O.W.L increased its number of UK stockists to 65.

You can find O.W.L in hall 18, stand H48 at Jewellery & Watch Birmingham from February 1.