Own-brand lines drive Astley Clarke sales up 30%


Retailer hires former Faberge designer to lead development of ranges

Turnover at jewellery e-tailer Astley Clarke jumped 30% over the Christmas period bolstered by a surge in sales of its own-brand jewellery.

Sales of the retailer’s own brand of fine jewellery jumped 39% during the second half of 2009 and has continued strongly in 2010 with a 63% like-for-like rise in January.

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Astley Clarke appointed Lorna Watson, who has previously worked at Faberge, Deb Beers and Dior, as its new creative director in January. Watson will drive the own-brand lines forward in 2010 with a mix of lower priced gold vermeil silver pieces and high-end fine lines.

Mimma Vigelzio, former Gucci Group executive vice-president of global communications, also joined the retailer in January. Vigelzio has been appointed to the board and will act as a freelancer adviser on brand development.

Astley Clark currently has 80,000 unique visitors but expects this figure to grow by 50% in 2010.

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