Brits are increasingly wanting to support local businesses as community spirit surges amidst coronavirus.

Research from Barclaycard, which sees nearly half of the nation’s credit and debit card transactions, reveals that community spirit and support for local businesses is flourishing amidst the challenging circumstances brought about by coronavirus.

When it comes to post-pandemic shopping habits, over half (55%) of Brits want to increase their support of nearby businesses as a result of the lockdown – primarily by visiting local shops and markets when they can do so again.


According to Barclaycard’s research, the number one way Brits will support local businesses once lockdown measures are lifted is to visit more independent and specialist shops.

Furthermore, they will be more inclined to recommend local businesses (where they have received a positive service) to friends and family.

This spells an opportunity for independent jewellers, many of which are strongly embedded in their local communities.

And independent jewellers don’t need to wait until lockdown to promote themselves as a local business to shop with, digital channels can be used at this time to cement their values, strengthen consumer’s relationships, and show the community how much they care about the area in which they trade.

Director at Barclaycard, Esme Harwood, remarks: “It’s heartening to see how the nation is coming together to support each other and their communities, with Brits looking out for their neighbours and showing more desire to shop locally.

“Retailers are adapting to this demand too, from restaurant suppliers selling straight to customers, to bricks-and-mortar stores rapidly moving online. The appetite from shoppers is clearly there, which bodes well for smaller and independent stores when we see the social distancing measures start to ease.”