Jewellery giant Pandora has launched its first campaign as part of its global partnership with UNICEF to empower and educate children and young people.

Ahead of World Children’s Day on November 20, Pandora is launching limited-edition jewellery in support of UNICEF within its next charm line – Pandora Me.

Within the charity offer is a Pandora Me gift set that includes a bangle, two spacers and a ‘My Smile’ charm that symbolises happiness and a brighter future for the next generation. Sold separately is the ‘My Girl Pride’ charm that symbolises female empowerment. The pieces have been adorned with man-made blue crystals.


“All young people should have access to education and the tools to help them reach their full potential, and we’re proud to be able to work with UNICEF to support this through our limited-edition jewellery,” says Pandora’s chief creative and brand officer, Stephen Fairchild,.

Each limited-edition piece can be worn and styled with other pieces from the Pandora Me collection, the recently launched charms concept faced by actor and activist Millie Bobby Brown. The collection is targeted at Generation Z and encourages collectability through miniature charms and modern bracelets.

Pandora supports UNICEF by contributing funds for UNICEF child survival, education and protection programmes across the world, and also life skills training with a focus on programmes that support female empowerment.

The three-year partnership with UNICEF promotes young people’s right to a voice and a brighter future and aims to make a significant impact on the lives of thousands of children and youth globally. Future initiatives will include new jewellery, awareness campaigns and other fundraising opportunities.