The first release of Pandora’s limited-edition collector’s charms sold out in record time, with the company’s online store in the UK selling out almost immediately.

In fact, the debut anniversary charm was completely sold out within three hours.

Earlier this year Pandora announced it would reimagine and relaunch limited numbers of 12 of its most beloved charms from design archives in celebration of the iconic Pandora Moments charm bracelet’s 20th birthday.


On January 20, the Pandora 2020 Limited Edition Strawberry Charm was released in select markets and stores around the world. Based on the first-ever design launched by the brand two decades ago, the sterling silver strawberry charm went on sale with a special 20-year hallmark to celebrate the occasion.

“The strawberry charm holds so many stories for so many people worldwide and the unexpected rapid sales we have seen with the first limited edition charm reinforces that there is a fantastic passion for the collectability of these charms and the memories people attach to their personal collection,” reveals managing director of Pandora UK & Ireland, Kate Walsh.

A new Pandora 2020 Limited Edition charm will launch on the 20th of each month until December and each charm is available only until sold out.