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Pandora appoints new chief HR officer as it seeks to add further momentum to Programme Now


Pandora has announced the appointment of Erik Schmidt as its new chief HR officer, effective August 12.

The company says that Schmidt will help add further momentum to Programme NOW and develop global ways of working across Pandora.

He comes equipped with more than 20 years of experience from FTSE100 & Fortune 500 companies, joining Pandora from the position as Chief Human Resources Officer at Britax, a world leader in child safety products.

Prior to this he has held leading HR positions with the global bank HSBC (2014-2017), the leading vehicle rental company AVIS (2012-2014), the global conglomerate General Electric (2005-2012), no. 1 toy company LEGO (2002-2005), and the leading alcoholic drinks company Diageo (1996-2001).

Speaking about the appointment, Pandora’s CEO, Alexander Lacik, says: “Pandora has embarked on a major transformation journey to reignite our brand and assert our position as the leading jewellery company.

“At the core of this transformation stands the need to support and develop our global workplace and our employees in the best possible way.

“This requires an HR executive with extensive global transformation experience as well as operational experience from some of our key markets – and that is what Erik Schmidt brings to Pandora.”

Following a short handover with Erik in August, current SVP Group HR, Mads Kamp, will leave the company.

Lacik continues: “Due to significant changes in requirements for this position, I have agreed with Mads Kamp that he will leave Pandora.

“I want to express my gratitude and respect for the hard work and the results he has delivered together with his team.

“He has developed HR during a very challenging time and has put in place many of the HR processes that will help us work more as one global company. I wish him all the best in his future endeavours.”

With Programme NOW, Pandora’s brand relaunch and business transformation plan, the company targets total annual cost reductions of DKK 1.2 billion (roughly £15m) by the end of 2020 to fund investments in branding and marketing, including increased marketing spend, a new store design and a new online shopping experience.


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