Pandora celebrated this year’s International Women’s Day with an exclusive concert in central London.
In a bid to drive awareness of its three-year partnership with UNICEF, Pandora put on a concert for 500 press, influencers, consumers and VIP guests on March 7.
During the event the brand announced its support for specific UNICEF programmes, as a part of Pandora’s Charms for Change initiative.
100% of ticket sales from the concert were donated to UNICEF’s efforts to support children and young people.
Managing director for Pandora UK, Kate Walsh, shares: “Every young person deserves to have the confidence and strength they need to follow their dreams. Pandora will support UNICEF to deliver strong, effective programmes that address the most urgent challenges facing young women and girls today; empowering girls to fulfil their potential as change makers in the 21st century. I’m thrilled to be working as part of these initiatives and hope this event drives both awareness and understanding around this important cause.”
The concert took place Exhibition London, a newly renovated Grade II listed building situated in the heart of White City, where 500 guests joined together to celebrate sisterhood and empowerment.
Hosted by BBC Radio 1 presenter, Maya Jama, the evening included an exclusive performance by the multi-platinum selling Anne-Marie, who performed her new single, Birthday, alongside an array of her hit records.
In addition, 2020 BRIT Female Solo Artist nominee, Mahalia, performed some of her most popular songs from her new album.
New York DJs and friends of the brand, Coco & Breezy, provided the main DJ set for the evening, including a line-up of iconic female songs for the crowd to sing along to.