Pandora’s current chairman has announced plans to hand over the baton once the new chief executive officer joins and the company’s forceful programme to re-set the business shows signs of working.

Today, at Pandora’s Annual General Meeting, chairman of the board, Peder Tuborgh,  will ask the committee to initiate preparations during 2019 to appoint his successor.

Tuborgh explains: “Pandora has been through a remarkable development during the last four years. We have doubled the revenue, expanded our business significantly into retail, and become the world’s most well-known jewellery brand. The general retail market has also changed rapidly with the impact of e-commerce and globalization, and our brand position has become challenged.


“We have taken forceful actions to respond to these changes during 2018. Once our new CEO, Alexander Lacik, has been onboarded, and we start to see traction from Programme NOW, the foundation for a successful brand turnaround will be in place. Then it will be time for me to hand over the baton to a new chairman.”

After a six month search the brand appointed Alexander Lacik as its new chief executive officer.

Once Lacik joins, the executive management team of Pandora will consist of Alexander Lacik (CEO), Anders Boyer (CFO) and Jeremy Schwartz (COO).