E-commerce and online financial services specialist Klarna has revealed that Pandora jewellery ranks as one of the most cherished Christmas gifts that consumers have received.

This comes via an in-app survey taken by Klarna of over 2,000 of consumers in November, 2020.

The survey results revealed that jewellery ranked as the second highest item a person would like to receive.


Within the jewellery category, Pandora products were most popular with 14% of respondents naming the brand.

Rosie Reeves, brand marketing manager at Pandora, commented: “Klarna is the perfect way to shop flexibility this Christmas and we are delighted to partner with them to offer our customers a best-in-class digital shopping experience.

“Head over to Pandora and find the perfect gift to treat your loved ones (and yourself!) to the sparkle we all need this year!”

Pandora shoppers have been able to pay with Klarna since November, with both pay-in-30-days and instalments options available, enabling consumers to spread the cost of their purchases interest- and fee-free.

Alex Marsh, country lead at Klarna UK, added: “We are delighted to announce our new partnership with Pandora in the UK and US, offering Pandora and Klarna consumers payment flexibility when they shop online.

“Our Christmas research demonstrates that Pandora is the perfect Christmas gift, and we’re excited to be able to support our consumers with their preferred way to pay at their favourite brand.”

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