A longtime partner of UNICEF, Pandora has once again teamed up with the charity for the new One Love campaign in support of children worldwide who have been affected by COVID-19.
The project will also include model, activist and Pandora ‘Muse’ Halima Aden, while Pandora will match the donation total up to a maximum of $1 million (£793,000).
Members of the Marley family are rerecording the late Bob Marley’s iconic anthem ‘One Love’ in support of UNICEF.
Tuff Gong International and Amplified Music will release a new version of the seminal song on 17 July with all proceeds from the song and related activities directly supporting UNICEF’s Reimagine campaign.
“As a Pandora ‘Muse’, I am so excited that Pandora supports the efforts of an organisation that is so personal to me, UNICEF. As a UNICEF ambassador, who was once on the receiving end of the services they provide to children around the world whilst growing up in a refugee camp, I know how detrimental the impact of COVID-19 will be if it hits refugee camps,” said model and activist Halima Aden. “The loss will be unbearable. In camps, there is no such thing as social distancing.
“UNICEF needs our help today more than ever and I’m so grateful to my Pandora family, as well as the Marley family, for coming together for this important initiative.”
Meanwhile, Stephen Fairchild, chief product officer Pandora, commented: “Across the world, we need to stand together in these difficult times, not forgetting those who need it most.
“By coming together with Halima Aden and the Marley family in support of UNICEF, we can contribute together towards ensuring that the post-pandemic world is fairer and more equal for every child.”