The Pandora UK e-store launched yesterday and offers complementary gift wrapping.

Website to carry full range of brand’s jewellery at full price.

Jewellery brand Pandora has launched a web store selling its products direct to consumers in the UK.

The store, which was created in conjunction with e-commerce company PFSweb, launched yesterday and carries a full range of Pandora jewellery at full RRPs set by the brand.


The site has flexible delivery options and free returns, and offers complementary gift packaging.

Pandora western Europe president Peter Andersen said: “This marks an important milestone for our UK market. Today, e-commerce is a natural part of being a strong brand, and we believe that the nature of our products makes them very suitable for online sales. We hope to give our e-store customers in the UK just as professional and pleasant a shopping experience as you get in our many points of sale around the country.”