In a few weeks Pandora will officially open the doors to its new crafting facility in Lamphun, Northern Thailand, with a focus on being green in order to meet consumer’s expectations for ethical jewellery.
The brand claims it will be one of the most modern and environmentally up-to-date jewellery crafting facilities in the world.
The new facility has already earned the LEED (Leadership in Energy and Environmental Design) certificate.
“This has been achieved by a strong focus on the environment for example by choosing low impact, often recycled, building materials and by recycling a large part of the construction waste,” explains vice president of group ethics at Pandora Claus Teilmann Petersen. “When in operation, water and energy consumption is reduced to a minimum, among other things through a highly efficient water recycling system.”
Furthermore, Pandora’s new global office in Copenhagen, which is powered by wind energy and onsite solar panel, is LEED certified as well. Finally, another LEED certified crafting facility is due for completion in 2018 in our site at Gemopolis, Bangkok.
“Pandora is developing the company with the environment in mind, underlining our commitment to nurturing and safeguarding the environment, both within the company and in the world around us,” adds Pandora president and chief executive officer Anders Colding Friis. “The improvements we have made in 2016 strengthen us in our efforts to become the world´s most loved jewellery brand.”
A new and independent environmental study carried out for the jewellery company Pandora shows that the impact on nature can be reduced to less than five percent when using recycled gold and silver rather than the mined alternative. For cubic zirconia or man-made stones the environmental benefits are even bigger when comparing to mined diamonds.
More than 90% of the silver – and more than 80% of the gold – used at Pandora’s crafting facilities come from recycling and the majority of the 2.7 billion stones set by Pandora last year were cubic zirconia or other man-made stones.
“All human activities affect the world around us,” explains Petersen. “Pandora produces around 122 million pieces of jewellery every year. By focusing on recycled precious metals and cubic zirconia, our impact on the planet is only a fraction of what it could be.”
He concludes: “Our consumers rarely ask directly for man-made stones, recycled silver or environmentally friendly crafting facilities – but they do expect that our jewellery lives up to the highest ethical standards and we are constantly seeking to up our efforts and communication about corporate responsibility.”