Jewellery manufacturer and retailer Pandora has partnered with retail technology company Go Instore to bring a new Remote Buying Assistant feature to its online offering.

It hopes that the service will replicate the physical, in-store buying experience that customers have been lacking throughout the pandemic.

The live video service by Go Instore claims to guide customers through a buying journey that more closely resembles the in-store experience, despite being online.


It allows shoppers to have instant live video consultations with a Pandora sales assistant and also features an add-to-basket function that can be used at any time, with customers able to continue shopping after placing items in the basket.

It is available now across the UK, as well as mainland Europe, the US and Hong Kong.

Ian Russell, digital delivery director at Pandora, commented: “No two jewellery shopping journeys are the same. We want to deliver a highly personalised experience to our digital customers at every step of their purchasing journey.

“Since it launched, shoppers are enjoying our Remote Shopping Assistant service as it averages a 94% customer satisfaction score. Remote Shopping Assistant is also increasing our UK conversion rates so our digital investment is really paying off.”

Read Professional Jeweller‘s International Women’s Day interview with Pandora UK managing director, Kate Walsh, below:

WOMEN TO WATCH: Kate Walsh, Pandora