Pandora supports armed forces charity with charm


Wildflower Tribute charm to raise awareness alongside £50,000 pledge.

Pandora has launched a special poppy-inspired Murano charm in recognition of its partnership with ABF The Soldiers’ Charity.

The Wildflower Tribute sterling silver charm with white Murano glass has been designed to raise awareness of The Soldiers’ Charity and the work it does to help serving and retired members of the armed forces.

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This year, Pandora has pledged £50,000 to the charity, which has been the Army’s national charity since 1944. It had previously worked with the organisation in 2012.

Pandora President for Western Europe Peter Andersen, commented: “We are delighted to be supporting The Soldiers’ Charity. It brings us great pleasure to contribute to this charity and their fantastic work. We hope that the release of our wildflower tribute Murano charm will continue to raise awareness for this important cause.”

ABF The Soldiers’ Charity chief executive Martin Rutledge, added: “The support from Pandora with this special charm is greatly appreciated at the Charity. It is partnerships like this that allow us to grow the assistance we provide to all those in need from the Army family.”

The Wildflower Tribute charm is available at RRP £30.

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