GPE - Pandora Oxford Street
GPE - Pandora Oxford Street

British property development and investment company, GPE, announced yesterday that silver jewellery giant Pandora has signed a lease for a new concept store within 70/88 Oxford Street in London.

Located directly opposite the Tottenham Court Road Elizabeth Line exit, Pandora will occupy the prime corner unit of the Oxford Street development on Dean Street.

The jewellery brand has acquired space across two floors, with double-height signage which will be immediately visible from the Elizabeth Line exit.


This new unit will be Pandora’s third store on Oxford Street, but its first one east of Oxford Circus.

Pandora will join Boom: Battle Bar, the competitive socialising escape room concept, which opened at the end of 2022.

Well known fashion retailer, Reserved, has also signed a lease for a unit at 70/88 Oxford Street.

The fashion retailer will occupy 19,645 sq ft, with the store set to open in Q3 of 2023.

Senior portfolio manager at GPE, Sarah Goldman said: “We are thrilled to announce that Pandora has chosen 70/88 Oxford Street as its latest store location in London.

“As a hugely popular and globally recognised brand, Pandora will add to the premium retail offering across our wider West End portfolio.

“Together with Boom: Battle Bar and Reserved, the development is becoming a prime destination on the doorstep of the Elizabeth Line station at Tottenham Court Road.

“We look forward to welcoming Pandora, and to the buzz and attraction the site will bring to London’s West End this year.”

The agreement takes the retail space to 96% let, leaving one ground floor unit available at the development.

Positioned between Pandora and Reserved, the remaining unit spans 2,319 sq ft and boasts prominent 8 metre double-height frontage opposite the Elizabeth Line.

GET TO KNOW: Pandora senior PR manager Sarah Rowlands

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