Pandora has announced it will be the host sponsor for the 56th annual Oxford Street Christmas lights switch on.
This is the first time a jewellery brand has sponsored the world-renowned event, which, this year will kick-start the festive season with a traffic-free shopping day Christon Sunday November 1.
As one of the most anticipated events in the run up to Christmas, the switch on will be hosted outside Pandora’s Marble Arch Flagship Store, with celebrity presenters from Capital and a line-up of the UK’s hottest talent entertaining the crowd.
The store is of particular importance to the brand, first opening in 2013 as the largest Pandora store in the UK. It will also be the venue of the exclusive VIP event after the switch on takes place, hosting stakeholders and senior politicians from across the area.
Peter A. Andersen, president of Pandora, Western Europe, comments: “We are absolutely thrilled to be hosting the Oxford Street Christmas lights switch on this year. The event marks the launch of Christmas for Pandora, and what a better place to start than the busiest shopping street in the capital, which is home to our UK Flagship store.
At the heart of PANDORA is the idea of celebrating Unforgettable Moments and this will certainly be one of ours. Christmas has always been synonymous with gifting beautiful jewelleryand we feel privileged to be a part of this occasion.
Pandora’s Christmas advertising campaign will also launch the same day to coincide with the lights switch on.
Steven Medway, MD of Trading Environment at New West End Company, the event organisers, says: “We are delighted to welcome jewellery brand Pandora as the host sponsor for the hotly anticipated switch on event this year. Together with Pandora, we invite families and shoppers to get into the Christmas spirit and enjoy both the tranquil traffic free Sunday and the spectacular lights switch on moment.”
Pandora will be launching its Christmas range just days before the event.