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Pandora UK scores UEFA Women’s Euro 2022 sponsorship


Pandora UK has been announced as an official sponsor of the upcoming UEFA Women’s Euro 2022 tournament.

The tournament will be played across nine UK host cities, including Brighton & Hove, London, Manchester, Milton Keyes, Rotherham, Sheffield, Southampton, Trafford and Wigan & Leigh.

The UEFA Women’s Euro will commence on Wednesday, 6 July 2022 at Old Trafford, with the final being played at Wembley on Sunday, 31 July.

Guy-Laurent Epstein, director of marketing at UEFA, said: “We are delighted to have the Lego Group, Pandora and Starling Bank join us as the first national partners of UEFA Women’s EURO 2022.

“The addition of these three major brands is further proof of the scale of this event and our ambition to make it the biggest women’s European sport event ever.

“It is important for us to have partners on board who share the same values, working together collectively to deliver what is set to be a record breaking tournament that further grows the women’s game.”

Commenting on the sponsorship, Siobhan King, marketing director for Pandora UK and Ireland, said: “We’re absolutely delighted to be an official sponsor of the Women’s EURO.

“Pandora’s mission is to give a voice to people’s loves and passions and naturally sport plays a huge part in this Being part of a sport like football can equip women and girls with self-confidence and we’re so proud to support this.

“To be able to be involved in such an empowering event which will bring so many communities together is a real honour.”


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