Pandora, one of the world’s largest jewellery manufacturers, has announced a partnership deal designed to support its capacity expansion plans.

This morning the jewellery brand confirmed it has secured a deal with Quintiq, a Dassault Systèmes company and global leader in supply chain planning and optimisation, to assist with its growth strategy.

Pandora aims to have doubled its production capacity from 2015 level to end of 2019 to meet rising consumer demand from 7,800 points of sale in more than 100 countries where its products are sold.


To reach its targets, the brand will implement Quintiq for tactical and operational production planning in its three crafting facilities in Thailand, where over 95% of its jewellery was produced in 2017.

The Quintiq solution will enable Pandora to optimise its production planning, which will play a key role in improving utilization of existing and future production capacity, and increase productivity.

“With Quintiq’s advanced planning system supporting our capacity expansion program, we will be able to scale up manufacturing capacity, increase our efficiency and increase agility to satisfy the demands of our valued customers,” said Thomas Touborg, SVP group operations of Pandora.

The company added 376 concept stores last year, bringing the total to over 2,400 stores and produces more than 120,000,000 pieces of jewellery yearly.

Rob van Egmond, Quintiq’s CEO, said: “Quintiq will support Pandora’s growth and market ambitions with a solution that aligns with its lean production efforts and can scale up to meet increasing demand. We are confident that Pandora will soon be reaping the business benefits of its strategic capacity expansion program.”