Brand impresses with springtime lines at Jewellery & Watch Birmingham.

Pandora has won its second consecutive CMJ Best New Collection award at Jewellery & Watch Birmingham.

The buying group annually hosts the award, which is voted for by by CMJ retail member buyers who attend the show.


Pandora took the top spot for the second year, impressing retailers with its SS14 collection which features daisy motifs, pink and purple-hued stones, Mother’s Day pieces and new filigree designs.

Brown & Newirth, Clogau, Jersey Pearl and Ti Sento highly commended finalists in the award.

Pandora president for Western Europe Peter Andersen said: "It’s fantastic to win this award for the second year in a row. It’s especially nice because – it being a CMJ award – means that a big majority of Pandora customers voted for it. It’s always good to know that the retailers buying the collection think it’s good – that fills me with confidence."

The trophy was awarded to Peter Andersen in Birmingham by Frances Hopes, CMJ communications manager and editor of the buying group’s FACETS magazine.