The global authority on colour, Pantone, has announced Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz, as its Colours of the Year for 2016.
This is the first time the company has unveiled two colours of the year.
According to Pantone’s report, as consumers seek mindfulness and well-being as an antidote to the stress of modern day lives, welcoming colours that psychologically fulfill the yearning for reassurance and security are becoming more prominent.
Weightless and airy, like the expanse of the blue sky above us, Serenity is said to be a comforting colour with a calming effect, bringing feelings of respite and relaxation even in turbulent times. Rose Quartz is said to be a persuasive yet gentle tone that conveys compassion and a sense of composure.
Leatrice Eiseman, executive director of the Pantone Color Institute, says: “With the whole greater than its individual parts, joined together Serenity and Rose Quartz demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”
“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted colour trends throughout all other areas of design,” adds Eiseman. “This more unilateral approach to colour is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using colour as a form of expression which includes a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
The combination of Serenity and Rose Quartz has been featured on the runways for both men and women and highlighted in the Pantone Fashion Color Report Spring 2016.