The global authority on colour, Pantone, has announced Pantone 18-3838 Ultra Violet, as its Colour of the Year for 2018.
Ultra Violet is now set to be the dominant shade in fashion and design for the next 12 months, with many jewellery designers already incorporating this shade into their work.
The two primary words associated with the colour are “inventive” and “imaginative”, with Pantone’s executive director, Leatrice Eiseman expressing: “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level.”
She continues: “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
A provocative and thoughtful purple shade, Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
In the jewellery industry, this shade is likely to be paired with designs inspired by the mysteries of the cosmos, and motifs from the night’s sky.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The colour is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. Therefore, jewellery designers may also choose to use the colour in collections reflecting such themes.
“As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence,” says Pantone. “The Colour of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Colour Institute’s year-round work doing the same for designers and brands.”