Leicestershire-based Parify Group (Parify Ltd and Progressive Display Ltd) has become a new preferred suppliers for the UK and Ireland’s longest established jewellery and watch buying organisation, Houlden Group.

Parify design and manufacture bespoke lighting and Progressive Display design and manufacture tailor-made retail furniture. Now recognised as preferential suppliers, the Parify Group will offer an exclusive rate to Houlden Group members.

The Houlden Group established in 1975, has 29 prestigious members, consisting of quality, independent fine jewellers with combined annual retails sales estimated in excess of £250 million.


Following the announcement Andy Twigg, director at Parify Group, said:We believe here at the Parify Group we can assist the Houlden Group members who have leading Jewellery store locations to enhance their customer experience by using lighting and bespoke furniture to drive sales.”

Houlden chief executive, Helen Haddow, also commented: “As the premium trading consortium with substantial buying power, we are delighted to welcome Parify to our exclusive community of leading suppliers in the industry. We pride ourselves as an organisation in offering our members the very best business services available and we wish them every success with the Houlden Group.”

The Parify team will also be exhibiting at this year’s Houlden ‘Summer Getaway’ exhibition, taking place from 20 – 21 June. Hosted in the East Sussex National Golf & Spa Resort, the event will see attendance from all Houlden members.


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