Parify launches Progressive Display Ltd.

The team behind Parify LED lighting has launched a new retail display furniture company called Progressive Display Ltd.

Co-directors Scot Walker and Andy Twigg say they started this new venture in response to retailers seeking to buy modern and secure display units with state of the art lights pre-installed.

“Our concept was to enable retailers to buy customisable, almost off the shelf designs, that will allow integration into existing stores seamlessly,” explains Walker. “All of the units incorporate ActivWhite lighting, which has been specifically developed for Progressive Display, and allows you to simply press a switch and change the colour of the units lighting from 2700K-6000K, thus matching the cabinets lighting colour with the rest of the cabinets in your store, and enabling the light colour to be selected or changed according to merchandising needs.”


Progressive Display Ltd will offer the following products:

Counter Units

Podium units

Wall units,

Cash Desks


All products will be available in five different finishes and bespoke options on request.

In terms of optional features, all units will be available with ‘brandable lightboxes’, wire-less shelving, ActivWhite lighting, Bohle hardware, dressing packs and Parify’s five year guarantee on the lighting.

The unique aspect of wire-less shelving will allow retailers to move shelves with ease and the technology incorporated here permits the moving of shelves with integrated lighting to three fixed positions, allowing different shelving schemes.

Progressive Display Ltd will be showcased at Jewellery & Watch at stand 17T46.


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