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Parify prepares for a bright future as Scot Walker becomes majority shareholder

PArify

Scot Walker, founder of innovative lighting providers Parify Group Ltd, has bought the shares from co-director Andy Twigg, which now makes him the sole owner of the company.

Over the past six years Parify has become a trusted and reputable firm within the industry, providing jewellers with specialist LED lighting solutions.

The reputation of this company has gone from strength-to-strength, landing the company work with some of the biggest jewellery retailers in the UK. This has given Walker a strong foundation to expand the business into new territories and further his innovations to help a variety of sectors showcase their products in the best light.

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Parify is now beginning to prepare itself for significant growth within the jewellery industry, both in the UK and in Europe. To see the company stride into these overseas markets, Parify has hired a global sales manager to ensure the business becomes a dominant force once established internationally

Walker says Brexit does not concern him, as he explains: “Brexit does not mean that business on the continent cannot be done, it just merely means it will have to be done differently.”

The continued expansion will see a full brand facelift which will be handled and managed by our retained marketing, communications and PR agency, Mocha Marketing. This will have a view of cementing the brands’ image firmly in place for the next phase of development, not only in Europe, but into other sectors of specialist controllable lighting such as high-end clothing and architectural garden lighting.

Not only is the lighting division under expansion, but the supportive sister company Progressive Display, of which falls under the Parify Group’s control, is also undergoing a well-deserved refresh. 

Walker shares of his plans for Progressive Display: “ The team at Progressive Display are extensively rebuilding the offering of the company and aim to provide more clarity of what Progressive Display offers, which is anything from a single unit to a turnkey shopfit in 10 days, these are the messages that should be heard loud and clear.

“As jewellers well know, the closure of a store for a refit impacts revenue, but when Progressive Display can turn this around in 10 days, the impact is minimised, and the revenue is maximised. This is what the industry needs to hear about and with this refresh underway, the message will be far clearer going forward.”

Under Walker’s sole leadership, the future for Parify Group looks set to be a bright one.

Tags : Andy Twigglighting solutionsParifyParify GroupScot Walker
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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