Inspired by stacked stones left on sea shores, Jersey Pearl’s bestselling collection of the year, Coast, celebrates life’s uniquely wonderful moments and it has been a hit with retailers.
Coast’s design is a visualisation of different memories and feelings — expressed in pearls and precious metal.
The magic ingredients? The brand kept these classic for broad appeal: a single freshwater pearl set next to sterling silver pebbles on a silver, rose or yellow gold plated sterling silver chain.
Each piece is versatile: they look eye-catching layered with other pieces or worn solo for a subtler effect.
Retailers experienced a great uptake thanks to the attractive products, visual merchandising worked in-store, and accessible price points.