Pearl Jewellery Highly Commended: Coast by Jersey Pearl

Jersey Pearl

Inspired by stacked stones left on sea shores, Jersey Pearl’s bestselling collection of the year, Coast, celebrates life’s uniquely wonderful moments and it has been a hit with retailers.

Coast’s design is a visualisation of different memories and feelings — expressed in pearls and precious metal.

The magic ingredients? The brand kept these classic for broad appeal: a single freshwater pearl set next to sterling silver pebbles on a silver, rose or yellow gold plated sterling silver chain.

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Each piece is versatile: they look eye-catching layered with other pieces or worn solo for a subtler effect.

Retailers experienced a great uptake thanks to the attractive products, visual merchandising worked in-store, and accessible price points.

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The author Stacey Hailes

Editor, Professional Jeweller

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