Euro Pearls - Trend

Euro Pearls launched its most accessibly priced range at International Jewellery London, and it was welcomed by many.

The much-love Trend collection comprises 78 highly commercial pieces, with some entry-level price points to appeal to a variety of retailers and target a younger audience.

The range includes simple, elegant drop earrings, studs and necklaces, which see the highest-quality freshwater pearls adorned with diamonds in 18ct gold in a range of classic and wearable designs. Modern pieces include stylish ear cuffs and climbers.


Michael Hakimian, chief executive of Euro Pearls, says: “We have launched this new collection in response to demand from retailers for pearl jewellery at this sort of entry-level price point, often as they seek to appeal to a younger consumer. Retailers have also been telling us that their customers are looking for design-led, contemporary fine jewellery pieces, which YOKO London is perfect for.”

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Editor, Professional Jeweller