Hatton Garden-based, Matt Aminoff London, has reported a spike in jewellery retailers investing in higher value items.

Throughout 2018, the pearl jewellery supplier has seen a constant steady demand for classic pearl and diamond piece, and a noticeable increase in demand for finer one-off designer and high value items.

“Despite concerns about Brexit and high street retailers having overall less confidence in the consumer market, we have noticed an increasing number of enquiries for top level items of pearl and diamond jewellery,” reveals Matt Aminoff London director, Ari Aminoff.


Through its top domestic retail customers, the London pearl company has supplied large AAA South Sea pearl necklaces, single stone South Sea pearl and diamond earrings (0.70cts/pair and above), and individually handmade South Sea and Tahitian pearl and diamond pendants up to 20MM in size.

“Speaking with our regular independent customers, it seems that the focus of consumers has shifted more towards higher value pieces of jewellery in recent months, amidst the uncertainty of Brexit and what effects the economy might feel. It’s clear that consumers of today are willing to invest in high quality handmade pieces of jewellery, in a market where consumer goods like personal technology serve as no real long term investment.”

Through sourcing a number of highly individual Tahitian and South Sea pearls, Matt Aminoff has built up a collection of handmade pendants, crafted in 18ct gold with both white and fancy colour diamonds.

This range has proven highly popular in the lead up to Christmas, with retailers looking to stock high value pieces which are unique to the jewellery market.

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Editor, Professional Jeweller