Pepenero targets youthful fashion set at Basel


Entrepreneur Daniel Patratti looks world-wide with Italian jewellery.

Milanese jeweller Pepenero is presenting itself as a youthful brand for today’s style set.

The company was created in 2006 by Daniel Patratti, an entrepreneur from Milan, who set out to create a brand that uses the latest technology to create jewellery for a new generation of customers in Italy and, more recently, around the world.

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Pepenero has pulled together a team of designers with a shared vision of creating youthful and easy to wear designs.

New at BaselWorld will be the Sorrisi Collection, a line of jewellery designed around the American Smile symbol created by Harvey Ballnet in 1963 and known around the world as an emblem of youthful counter-culture.

The jewels of the collection aims to portray energy, optimism. “A positive attitude can always bring a smile to your face,” the company declares.

Also on show will be the Aquarelli collection, designed with natural stones including amethyst, quartz and topaz, with diamonds on white and pink gold. Their cuts provide unique light effects and are dedicated by the designer to “women who are real fashion victims”.

Tapping into the continuing demand for charms is the Coccole collection that uses sapphires and natural diamonds in a range of fashion-friendly creations that can be worn with bracelets, necklaces and earrings.

All Pepenero collections can be viewed at the company’s web site:


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