The owner and founder of online jewellery company, By Molly&Izzie, will be creating new jobs and moving her operations after acquiring London-based bracelet brand Lily Belle.

Sarah Patterson launched By Molly&Izzie as a wedding stationary business in 2016, but soon developed into one-stop-shop for personalised jewellery.

Now the Cumbrian businesswoman is entering a new chapter with the acquisition of Lily Belle.


Lily Belle has been successfully trading for 14 years and was one of the first companies to be stocked on popular gifting site, Not On The High Street.

Patterson plans to keep the By Molly&Izzie and Lily Belle brands separate to the public, but will be moving her operations to Irtington and more than doubling her team in order to build both companies under one roof.

Currently Patterson employs five people to help run By Molly&Izzie, which has grown rapidly over the last years. Now she will be hiring 10 more members of staff – five full time and five part time – to meet product demands.

Patterson tells Cumbrian news outlet, News and Star: “The opportunity to buy Lily Belle fell into my lap, It wasn’t something I was planning to do, but I couldn’t let it pass by.

“Lily Belle is a highly successful and nationally known brand. I like the idea that we are reversing the normal trend and bringing a London-based success story to Cumbria and basing it here in our Irthington studio.”

Patterson’s own company snowballed quickly following one successful Christmas, with By Molly&Izzie products being shipped around the world.

The business woman vows though that no matter how big the business gets, she will always keep it local.