Jewellery giant Pandora launched its first new charm concept in five years, and while the brand took a risk with a completely different design direction, it appears to have paid off.
Named Pandora Reflexions, the new charm concept features a flat and flexible mesh-style bracelet, available in sterling silver, Pandora Rose, and Pandora Shine.
Bracelets can be adorned with clip-on interchangeable charms, that can be tailored to the customer’s own style. The charms have built-in silicone grips that keep them in place.
In contrast to Pandora’s core charm designs, Reflexions charms are flatter and more sleek in shape.
The brand expects the clean and timeless look of the bracelet will attract customers seeking this particular fashion trend that has been emerging recently.
The range utilises the new technological advances that have been built in the company’s crafting facilities over the last two years, including new plating techniques.
Pandora chief creative officer, Stephen Fairchild, shares: “We are bringing a new customisable concept for women that are looking to personalise their self-expression. With high quality craftsmanship, affordable prices and unique design, Pandora Reflexions is a new collection that builds on the DNA of our brand.”