The Say Hello… collection has been led by the Trollbeads’ first ever brand ambassador, Olivia Purvis of What Olivia Did.
With its accessible price points and blogger backing, the Say Hello… campaign and collection succeeded in completing the brand’s mission to reach a younger demographic and more fashion-savvy clientele this year.
Say Hello… has opened the door for the next generation of Trollbeads fans, and a whole new wave of digitally influenced consumers, to embark on their very own journey with the brand.
The 16-piece interchangeable collection includes solid sterling silver bangles and oxidised chain bracelets with hand-faceted, semi-precious beads in black onyx, milky quartz, feldspar moonstone and amazonite.
Each piece has also been designed to perfectly complement Trollbeads’ wider range of jewellery, inviting shoppers to play with the brand’s old and new collections to create a style completely unique to them.