Nicholas Graham Smith will oversee market in UK, US, Germany and more.

The Platinum Guild International (PGI) has appointed Nicholas Graham Smith, formerly of De Beers, into a newly created role of regional director of developed markets.

Graham Smith will now oversee established platinum markets such as the UK, US, Germany, France and Japan.


He was appointed by the PGI as part of its strategy “to integrate PGI’s operations more closely” and increase the usage of platinum in the jewellery sector.

Graham Smith will be based at the PGI‘s head office in London where he will work closely with the managers and teams in the PGI offices in the developed market countries.

He said: “It is clear that there is an important role for the developed markets to play in the future expansion of the platinum jewellery industry, and as important contributors through their experience and connections with the fast expanding markets of China and India.

“It is an exciting challenge to work with experienced PGI teams and I look forward to returning to the jewellery industry at this challenging and opportunistic time”.

His background is in the diamond industry, where Graham Smith spent 20 years focused on development at De Beers, managing the majority of its diamond markets.

Since 2007 he has worked across the luxury goods sector, having founded his own management consultancy.

Chief executive of the PGI James Courage said: “Nicholas adds both broad international jewellery expertise and a depth of business knowledge to PGI’s Leadership team. With his history of delivering strong results we are very pleased to have him joining PGI.”

He will help drive platinum growth in the UK, something the PGI’s UK manager Ruth Donaldson supports. “We are pushing to achieve platinum sales growth in the UK in 2012 [and] the appointment of Nicholas with his fantastic depth of experience will bring new perspective and opportunity for our marketing programmes, benefiting the UK platinum jewellery industry,” she said.

UK platinum jewellery hallmarking units have showed a promising start to the beginning of 2012, up 5% year on year.