Brand will offer visitors a chance to share pics via social media.
Buckley Jewellery is set to launch a photo booth area at its Heathrow Terminal 1 pop-up shop, promoting its brands buckley, Bouton and Attwood & Sawyer.
Buckley will photograph visitors posing in its jewellery and a number of props, behind an ornate frame suspended from the ceiling. The photos will then be instantly shares using social media channels such as Facebook and Twitter. Visitors photographed in the booth will also be in the running to win a weekly best photograph prize.
The Buckley Jewellery Terminal 1 pop-up will open on October 1. The space will boast crystal accents throughout, as well as showcasing a range of gift boxes for customers to choose from.
Bouton brand director Sam McDermid told the Moodie Report: “We wanted to connect with our consumers and create a fun, social buying experience that goes beyond just the till point. The photo booth will be a way for customers to linger in a bejewelled environment and connect with the brand through social media.”
Bouton’s new Joie collection will be showcased as part of the pop-up. The range features interwoven tiny chain-links and delicate ball bracelets and was recently photographed being worn by pop star Jessie J.