Piaget to open first standalone store in London


New Bond Street flagship will stock full range of watches & jewellery.

Swiss luxury watchmaker and jeweller Piaget will open its first ever standalone store in the UK this month.

The store, which has been designed by French architect Gérard Barrau, will be located at 169 New Bond Street in London and will open in the middle of October.

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Piaget chief executive Philippe Léopold-Metzger said: “We are delighted to open a store in Bond Street which I consider the best place in the world for a jewellery store, alongside Place Vendôme. London is the cosmopolitan city by excellence, and it is a must for a global brand like Piaget to have a strong qualitative presence there”.

The London store is the brand’s 71st boutique but is its first standalone store. Piaget has boutiques in cities all over the world including Paris, Geneva, Tokyo, Hong Kong and Beijing.

The store will stock the brand’s full range of jewellery and watches, including special high-end creations. 


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