Groom filmed choosing white gold wedding bands at Cambridgeshire shop.

Piggotts the Jewellers were the stars of the show this week, when the TV crew behind hit BBC3 show Don’t Tell the Bride arrived at the store to film the groom selecting wedding bands by Domino.

The Cambridgeshire retailer was called on April 1 to say the crew were hoping to film in store with the soon-to-be-groom, who is tasked with organising an entire wedding with no help or contact from his fiancée.


The TV show provides each groom with £12,000 to stage the wedding, cash which was used to select Domino rings for himself and his bride. Piggotts sales assistant Emma Haycock, who has worked for the store for more than four years and recently passed her JET 2 examinations, was tasked with serving the groom.

Piggotts manager Sarah Edwards said: “Emma was very professional and confident and didn’t seem at all phased by the microphones and the cameras – although clearly it wasn’t very easy to act naturally with all the other staff and customers watching her. It took her around just over an hour to close the sale, which is what we would normally expect for a bridal purchase."

The groom selected a beaded 9ct white gold band for the bride and a plain D-shaped white gold band for himself from the Domino Wedding Box. Edwards added: “He said if the rules of the show allowed he would have liked to have spent the entire budget on the rings, but unfortunately that wasn’t allowed."

The programme is due to be aired in September 2014.