Image-based social site Pinterest has revealed the most pinned engagement ring is the rose gold diamond band.
While rose gold fashion jewellery has taken the UK by storm, the rise in bridal jewellery in this pink/red hue has been slow and steady, with white and yellow precious metals still remaining the most dominant choice for engagement rings and wedding bands.
However, jewellery retailers in the UK have reported an increasing interest in rose gold bridal pieces and with it being the most liked ring on Pinterest, this is a trend the industry should keep an eye on, especially for tech-savvy millennial consumers.
The most sought after piece from Pinterest has totalled just over 100,000 saves – making it the most popular ring on the site.
Custom-made for its owner, Sylvia Billone, it’s 1.22 karats with a 2mm width rose gold band. Billone has not publically announced how much the ring cost to create.