Professional Jeweller is delighted to announce the finalists in the Best New Store or Store Refurbishment of the Year category of the 2021 Professional Jeweller Awards.

This category celebrates retailers adapting store environments to meet new consumer demands.

The PJ Awards is this year working with supporting partner NB Diamonds. Category sponsors include CurteisTi Sento – Milano (distributed by Mesmeric Distribution), Gentle DiamondsiXXXi Jewelry and WOLF.


The finalists in the Professional Jeweller Awards Best New Store or Refurbished Store of the Year category are:

Mill & Way – Twickenham

Lucy Quartermaine – Chester

Goldsmiths – Whitefriars, Canterbury

Laings – Cardiff

Mappin & Webb – Kingston

MD Jewellers – Grantham