Professional Jeweller is delighted to announce the finalists of the Digital Innovator of the Year category of the 2021 Professional Jeweller Awards.

Retailers in this category have been harnessing the power of online to boost sales and improve the customer experience.

The PJ Awards is this year working with supporting partner NB Diamonds. Category sponsors include CurteisTi Sento – Milano (distributed by Mesmeric Distribution), Gentle DiamondsiXXXi Jewelry and WOLF.


The finalists in the Professional Jeweller Awards Digital Innovator of the Year category are:

URSA London

Daniella Draper Jewellery

William May

77 Diamonds


F Hinds