Professional Jeweller is delighted to announce the finalists of the Emerging Jewellery Brand of the Year category of the 2021 Professional Jeweller Awards.

Finalists in this category have entered the UK market in the last two years and successfully opened doors, built brand awareness and secured sales.

The PJ Awards is this year working with supporting partner NB Diamonds. Category sponsors include CurteisTi Sento – Milano (distributed by Mesmeric Distribution), Gentle DiamondsiXXXi Jewelry and WOLF.


The finalists in the Professional Jeweller Awards Emerging Jewellery Brand of the Year category are:

Ellis Mhairi Cameron

Alice Van Cal

Ark Jewellery by Kristina Smith

Matilde Jewellery

iXXXi Jewelry

Angel Whisperer