Professional Jeweller has revealed its list of categories for the 2021 awards which will be taking place in a physical format this December.

After taking a year out due to the pandemic, the industry awards ceremony will be back with a bang on 14 December.

Curteis became the first partner to jump aboard, sponsoring the Multiple Fashion Jewellery Retailer of the Year award.

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iXXXi has also sponsored the Independent Fashion Jeweller Retailer of the Year (few than 5 stores) category.

WOLF and Ti Sento – Milano are also category sponsors for the Fine Jewellery Retailer of the Year (fewer than 5 stores) and Jewellery Team of the Year (Retail) categories respectively.

Meanwhile, Gentle Diamonds has sponsored two categories and NB Diamonds is a supporting partner for the event.

Now retailers and suppliers can have a peek at the event’s categories list below before nominations open:

RETAILER CATEGORIES

Independent Fashion Jewellery Retailer of the Year (fewer than five stores) SPONSORED BY iXXXi

Honouring retailers that are independently owned, operate ten or fewer stores, and trade mainly in fashion and lifestyle jewellery brands priced at under £1,000.

Independent Fine Jewellery Retailer of the Year (fewer than five stores) SPONSORED BY WOLF

Honouring destination jewellery boutique businesses with fewer than five stores that excel in sales of fine jewellery priced at over £1,000.

Multiple Fashion Jewellery Retailer of the Year (five or more stores) SPONSORED BY CURTEIS

Recognising high-performing retailers with five or more stores, and which trade mainly in fashion and lifestyle jewellery brands priced at under £1,000.

Multiple Luxury Jewellery Retailer of the Year (five or more stores)

Recognising destination jewellery boutique businesses with more than five stores that excel in sales of fine jewellery priced at over £1,000.

Branded Jewellery Boutique of the Year

Shining the spotlight on brands that manage and operate their own physical stores.

Digital Innovator of the Year

Paying homage to retailers that are clearly embracing digital trends and demonstrating online innovation to bolster business.

Jewellery Team of the Year SPONSORED BY TI SENTO – MILANO

Honouring the most industrious, hard-working and creative team working for a jeweller in the UK.

Best New Store or Store Refurbishment of the Year

Highlighting successful new store openings, store designs or store refurbishments in the last 12 months.

Retail Leader of the Year

Shining a light on an individual blazing a trail in the jewellery trade.

 

SUPPLIER CATEGORIES

Fine Jewellery Brand of the Year

Honouring fine jewellery brands (producing items crafted from gold and platinum, and adorned with gemstones and diamonds) that have demonstrated they have the best products, sales, support, service, and marketing this year.

Fashion Jewellery Brand of the Year

Honouring fashion jewellery brands that have demonstrated they have the best products, sales, support, service, and marketing this year.

Emerging Jewellery Brand of the Year

Recognising brands that have entered the UK market in the last two years and successfully opened doors, built brand awareness and secured sales.

Jewellery Industry Supplier of the Year

Paying reverence to jewellery industry suppliers that have demonstrated they have the best products, sales, support and service this year.

CSR Jewellery Supplier of the Year

Recognising jewellery suppliers that have excelled in corporate social responsibility or CSR initiatives.

Jewellery Designer of the Year SPONSORED BY GENTLE DIAMONDS

Honouring the jewellery designers that have caught the industry’s attention with inspiring and innovative designs.

Young Jewellery Designer of the Year (under 30) SPONSORED BY GENTLE DIAMONDS

Honouring young designers and emerging designers under 30 years old, who are operating in the UK and producing innovative products.

 

SPECIAL AWARD

Lifetime Achievement Award

Paying tribute to an individual who has dedicated their life to the UK jewellery industry.

 

Read more about the 2021 PJ Awards below:

PJ Awards back with a bang in physical 2021 event

Discover WOLF:

WOLF