The winner of the Branded Jewellery Boutique of the Year award is Daniella Draper Jewellery.

Finalists in this category present the essence of their brand in their own physical stores.

We want to hear about unique store design, success stories or overcoming difficult circumstances.


This was another close-run contest where the difference between first place and second place was no more than a mere handful of votes.

The category celebrates those jewellery brands which have been doing a stellar job retailing their own jewellery to end-customers from a physical retail space.

The winning company is a business which has gained plaudits for creating a unique in-store experience featuring specially selected music, lighting and even bespoke smells.

Daniella Draper Jewellery has also introduced a dedicated appointment system over the pandemic, specifically designed to accommodate those customers who may feel uncomfortable shopping in busy stores at the moment due to Covid.

Unfortunately, the team from Daniella Draper could not attend on the evening, so Millie Edwards from Curteis came to the stage to collect the award on their behalf.

The rest of the nominees in this category were:

Astrid & Miyu


Monica Vinader

ORA Pearls

Posh Totty Designs

Click here to find out the winners in the other categories.