The winner of the Emerging Jewellery Brand of the Year award is Matilde Jewellery.

This category is particularly important as all of the shortlisters – not just the winner – are the future of the jewellery industry.

The winner, Matilde Jewellery, is a brand that burst onto the scene one year ago with its bold range of sustainable jewellery that leaves many other self-annointed ‘responsible’ brands in the dust.


It has gone from strength to strength in its debut year, showing marketing savvy by scheduling product releases to cash in on annual occasions, from Mother’s Day to World Earth Day.

What’s more, it has already branched out into men’s jewellery and during Q4 opened its very first pop-up store.

PJ for one cannot wait to see where it goes next.

The rest of the nominees in this category were:

Alice van Cal

Angel Whisperer

Ark Jewellery by Kristina Smith

Ellis Mhairi Cameron

iXXXi Jewelry

Click here to find out the winners in the other categories.

Previous articlePJ AWARDS 2021 WINNER: Digital Innovator of the Year
Next articlePJ AWARDS 2021 WINNER: Jewellery Team of the Year