Professional Jeweller is delighted to announce the finalists in the Best New Store or Store Refurbishment of the Year category of the 2019 Professional Jeweller Awards.

This category celebrates retailer’s adapting store environments to meet new consumer demands.

The finalists in the Professional Jeweller Awards Best New Store or Refurbished Store of the Year category are:


Frost of London – Mayfair
Luxury jeweller Frost of London moved out of Bond Street after acquiring a multi-storey property around the corner on Brook Street, Mayfair. The move raises the bar for the luxury jeweller with a 50% increase in retail space set across six floors. The new space houses designated floors for Franck Muller, Djula, a collection of cherry picked fine jewellery brands and bespoke services, watches brands, and a lavish private dining room to entertain customers.

Pragnell – Stratford-upon-Avon
Pragnell has expanded and refurbished it Stratford-upon-Avon boutique, which now makes it one of the largest fine jewellery and watch showrooms in the UK. The expansion increases the size of the showroom by over 50% and provides additional office space for Pragnell’s growing team. The refurbishment also encompasses a new private room and a professional-grade kitchen, which allows the company to host private dinners for clients and VIPs.

Titcombe Bespoke Jewellery – Bristol
The new Titcombe Bespoke Jewellery store in Bristol’s Clifton Village opened in September 2018, with the independent jeweller enjoying a successful first quarter in its luxurious new multi-storey home. Although the business has always worked with high quality diamonds, it now has greater demand for these items and stocks stones in the 1.50ct – 4.00ct range. Design highlights include a private design space complete with an original Victorian jewellers bench, alongside a bespoke bar where customers can relax with a drink.

Swarovski – Oxford Circus
Rather than a new look, Swarovski has given its Oxford Street store a new feel. Since October, the fashion brand has been using the space as a test bed for everything to do with the customer journey. As a result, the growth at the Oxford Street store has been nearly treble the company average with staff driving a 25% higher ATV as customers enjoy new additions such as a selfie wall and Sparkle Bar, which allows shoppers to charge their phone while they browse.

Tiffany & Co – Covent Garden
In a departure from its usual retail environment, Tiffany & Co opened the doors to an interactive style studio in Covent Garden. Designed to appeal to the next generation of luxury shoppers, the space features the world’s first ever Tiffany fragrance vending machine, an area to personalise jewels, and an events space. The overall look and atmosphere is more modern than the traditional Tiffany retail experience, and shows the brand is not afraid to try something new in order to stay relevant.

Berry’s – Leeds
Berry’s has more than doubled the size of its flagship store with a £1.5m investment. The building now offers consumers a luxury space and experience. New features include a luxury VIP lounge where consumers can shop in private and a refurbished workshop on the top floor, which invites visitors to see jewellery come to life. Furthermore, the space places a brighter spotlight on jewellery, with coloured gemstones and in-house creations shining alongside luxury watch brands.